Revenue

Revenue+$9,310 net new

October 10 – November 9 · every movement in recurring revenue

Net new MRR
+$9,310
+18.4%vs last month
New business
+$9,840
+12.1%46 subscriptions
Expansion
+$4,210
+22.6%28 upgrades
Churned MRR
−$3,560
+8.2%worse than last month

MRR waterfall

October 10 – November 9 · opening to closing MRR

+$9,310
net new MRR
Opening / closingGainLoss
Closing MRR $84,260
05010094of 100
Gross revenue retention
+1.8 ptsvs last month
Start
$74,950
Net new
+$9,310
Closing
$84,260

NRR 108.6% · above the 105% target

Movement log

Every change to recurring revenue in this period

Movement
Brightloom
New annual contract
NewNov 9+$3,490
Verdant
Migrated from trial
NewNov 4+$1,990
Lumio Labs
Self-serve signup
NewNov 8+$1,490
Parcel & Pine
Field sales
NewNov 6+$1,490
Coralline
Self-serve signup
NewNov 2+$890
Kestrel Analytics
Added 24 seats
ExpansionNov 8+$890
Quillfeather
Upgraded to annual
ExpansionNov 7+$640
Fernway
Added 10 seats
ExpansionNov 2+$520
Mosaic HR
Added 12 seats
ExpansionOct 28+$500
Sundial
Partner referral
NewOct 30+$490
Oakridge Dental
Added workflows
ExpansionOct 31+$480
Northgate Studio
Added 8 seats
ExpansionNov 5+$420
Nimbus Print
Upgraded from Starter
ExpansionOct 24+$400
Ember & Oak
Added analytics add-on
ExpansionNov 3+$360
Oakridge Dental
Removed 3 seats
ContractionOct 21−$120
Fernway
Removed 3 seats
ContractionOct 29−$140
Ember & Oak
Removed 4 seats
ContractionNov 1−$160
Mosaic HR
Removed 4 seats
ContractionOct 26−$160
Northgate Studio
Downgraded add-on
ContractionNov 4−$180
Juniper Works
No longer needed
ChurnNov 3−$290
Willow Labs
Downsizing
ChurnOct 18−$300
Harbor Dental
Switched to invoicing
ChurnOct 23−$330
Tidewell Health
Removed 14 seats
ContractionNov 6−$420
Marlow Health
Project ended
ChurnNov 5−$490
Loom & Line
Company closed
ChurnOct 27−$540
Pinecrest Labs
Budget freeze
ChurnOct 31−$620
Aster & Co
Moved to a competitor
ChurnNov 7−$990
27 of 27 movementsNet +$9,310

Movement history

Expansion added vs revenue churned, by month.